MUTO wordmark
CLIENT
Potentia
PROJECT
Potentia Branch Launch
CAPACITY
Brand STRATEGY, VIsual identity, toolkit, web design + dev, video + motion graphics
THE ASK

MUTO partnered with Potentia to craft a powerful and cohesive brand identity for the launch of their new data center colocation company. From initial concept development to final execution, we delivered a comprehensive brand package designed to communicate Potentia's vision of power delivery and innovation in the data center industry. The result was a striking brand presence that set the stage for their entry into the competitive data center market.

Brand
Video
Digital
Product

Future-proof portfolio of grid-responsible
data centers.

Potentia is redefining the future of data center colocation by delivering scalable power solutions that address the ever-evolving demands of modern data center campuses. With a sharp focus on enhanced power distribution, eco-conscious innovation, and alignment with the communities they serve, Potentia is setting a new standard in the industry.

To support this bold vision, we partnered with Potentia to build a brand from the ground up—one that not only embodies their commitment to sustainability and reliability but also establishes a distinct market position.