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CLIENT
PROPRIO
PROJECT
PARADIGM PRODUCT LAUNCH
CAPACITY
VIDEO PRODUCTION, PHOTOGRAPHY, VFX
THE ASK

MUTO partnered with Proprio to create the Paradigm launch film, an ambitious introduction to the company’s groundbreaking surgical navigation platform. From early concept through final delivery, our team built a visually striking narrative that balanced technical precision with cinematic storytelling. By blending macro product cinematography, motion design, and high-end visual effects, we showcased Paradigm as more than a tool, but instead as the new standard for surgical clarity.

Brand
Video
Digital
Product

A NEW VISION FOR SURGICAL NAVIGATION

Proprio Paradigm represents a leap forward in how surgeons see and operate. Instead of relying on traditional 2D imaging, Paradigm fuses real-time data and immersive visualization to give doctors unprecedented awareness in the operating room. MUTO’s role was to translate this complexity into a launch narrative that was both inspiring and accessible.