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We collaborated with our friends at Schutt Sports to develop their 2024 capsule campaign to bring a renewed energy and refreshed momentum to the brand ahead of its core sales season. MUTO led creative direction and executed the full end-to-end production to define a narrative that allows iconic athletes to deeply align with the Schutt brand.
Video
Digital
Product
unrealistic, crazy, relentless, delusional, unreasonable, original, phenomenal.
We know that greatness requires audacity. It demands that we push beyond the ordinary and embrace the extraordinary. Introducing Be Iconic—an acknowledgment of those who refuse to settle for mediocrity, who dare to dream bigger, and who strive to leave their mark on the world. It’s not about fitting in; it’s about standing out.
THERE'S NO ONE WAY TO BE ICONIC
The BE ICONIC campaign is all about celebrating individual player style. We wanted to dimensionalize that concept with a typographic component, so we created over 200 hand-drawn words and phrases in various styles. These assets were then used in animated projection for the video, but they also extended beyond into softgoods, web, and social brand extensions.
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