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Going into the 2023 football season VICIS needed a brand-level capsule campaign that could speak to its historical accomplishments while also generating excitement about the brand and its product offering. Above all the campaign gave our audience a way to connect to the brand on a deeper level by sharing insider insight into the genesis of the brand – VICIS literally means “change”.
Video
Digital
Product
WE’RE SO COMMITTED TO CHANGE, ITS LITERALLY WHAT OUR NAME MEANS.
Concept and visuals that generate visceral excitement for the brand and product, while also touting its historical accomplishments.
Folded into the project on a conceptual level was an approach that would allow us to talk about the fact the reigning NFL MVP and Defensive Player of the Year (DPOY) wear the VICIS ZERO2, but do it without using player name, image or likeness, and/or NFL or team logos that the company doesn’t have permission to use.
On a strategic level we designed the production to supply raw content that could stretch into a social campaign, one that had the ability to speak to specific product features, as well as give the homepage an energizing refresh.
Reinforcing engineering superiority.
Vignettes that speak to the brand’s engineering expertise and domination are folded in throughout.
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