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When VICIS set out to redefine what a football helmet could be, they weren’t just launching a product, they were igniting a movement. Their TRAILBLAZER campaign had one mission: celebrate the athletes who push boundaries, and position VICIS as the brand built for the future of football. We worked with Heisman-Finalist and now NFL QB, Dillon Gabriel, who was the the focal point of this campaign.
Video
Digital
Product
FOR those who think freely, reject the conventional, and refuse to accept the sub-optimal.
VICIS had already earned credibility with pro athletes and set the brand apart as the industry leaders in innovation. But with this new generation of helmets, the goal was bigger, to create a campaign that connected the brand’s technical breakthroughs to athletes who redefined the sport. Experiential, technical, impactful; this campaign needed to feel unlike anything the football industry had seen before.
Behind the scenes
Behind the scenes of the Trailblazer campaign, our team worked closely with VICIS team and athletes to translate the spirit of innovation into motion. Every frame was built to mirror the brand’s pursuit of progress, capturing the energy, precision, and purpose behind a helmet designed to change the game.
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