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VICIS is known for relentless innovation when it comes to head protection in the sport of football. For the launch of the ZERO2, we developed and executed VICIS' strategy, product identity, and production of all of content to unveil VICIS' latest game-changing helmet.
Video
Digital
Product
INTRODUCING FOOTBALL'S NEXT GAME-CHANGING HELMET
Flexible outer shell technology, exclusive to VICIS helmets, allows the ZERO2 to respond like no other helmet. By deforming like a car bumper, impact forces are absorbed at the point of contact, before they reach the head. We were tasked with developing creative to help visualize how this technology could provide elevated protection and performance for all athletes.
The ZERO2 features a new and innovative approach to VICIS’ RFLX structure to reduce weight without compromising on performance, a streamlined new design, and an array customization options available to each athlete.
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